Going green may be something to be proud of in this day and age. In the world of packaging and design though, it’s not necessarily going far enough. It’s all about being “sustainable” instead.
What Is Sustainable Packaging?
While a product that’s labeled as “green” carries a positive, eco-friendly connotation, it’s vague by standards set by the Federal Trade Commission. For example, “green” generally means one of or some combination of the following:
- Ozone-safe/ friendly
- Made from recycled content
- Made with renewable energy
- Made with renewable materials
“Green” may sound good, but each of the above actually conveys something tangible. According to Diana Fryc, Director of Operation of Retail Voodoo, using compostable packaging is just one step.